LET YOUR BRAND BE THE STAR OF THE SHOW

There will always be times when you wish to take top spot and have your brand outshine the competition. That’s where pay-per-click can give you the edge!

Google Ads  |  Social media ads

Google Ads | Pay-per-click

Pay-per-click advertising allows you to bid and pay for the top slots on Google’s search engine results pages at a price “per click” on the linked ads that you place. The most common pay-per-click ads are Google Ads, which may be run on Google’s Search or Display Networks.

Our services include keyword research, campaign planning, the writing and structuring of ads and ad extensions, creating custom landing pages (on your website), campaign management and reporting.

google ads and internet marketing - strategy

STRATEGY

We’ll do industry and competitor research, help define your goals, plan and set up your campaign.

google ads and internet marketing - creative strategy

CREATIVE

Our creative team will generate ideas and then execute them with clever copy and custom graphics!

google ads and internet marketing - campaign management

MANAGEMENT

Online advertising effectiveness is easy to measure and we will provide monthly performance reports.

Google Search Network

Your ads will appear in Google Search results, but you may also elect for your ads to be shown on smaller search engines who are designated ‘Google Search Partners’. Search Network ads are highly effective as they target searchers who are already actively searching for your product or service. They typically also generate more leads or sales than Display Network campaigns.

You should be running a Search Network campaign if:

  • You’re working with a tight budget and are looking to make immediate sales,
  • You sell an essential service (like plumbing or electrical) where your ad needs to be presented at exactly the time where someone is in need of your services.

Google Display Network

Google also allows advertisers to place their ads on a variety of selected sites across the internet. The Google Display Network (GDN) includes blogs, news sites and even YouTube. Advertisers are able to reach almost 90% of global internet users via Google Display Network campaigns.

Unlike Google Search ads, which target people who are already actively searching for a particular product or service, Google Display ads present your ad to people whose demographic and interests make them ‘potential’ customers. Display ads therefore need to ‘entice’ viewers to click through to your website to find out more.

You should be running a Display Network campaign if:

  • You want to build your brand,
    You want to guide your target audience toward making a purchase decision,
  • You sell luxury or premium goods that can effectively leverage off the highly visual nature of display ads.

GET MORE FROM GOOGLE!

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