SEO case studies
Search Engine Optimisation (SEO) is about optimising your website for search engines to more easily understand it. The better optimised, the more likely its content will be matched to search queries and the higher it will rank in search results.
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Websites portfolio | SEO case studies
Cape Agulhas Fishing Charters
ABOUT THE BUSINESS:
Deep-sea fishing charter business based in Cape Agulhas and competing in an incredibly competitive and seasonal market.
ABOUT THE WEBSITE:
The website portrays the excitement of a deep-sea fishing experience, rather than a simple charter service. The website is concise and sharply focussed on showcasing adventure and experience. The focus was mainly on On-page SEO with a carefully defined keyword strategy.
GOOGLE SEARCH SNAPSHOT:
- Search term: deep sea fishing adventure cape agulhas: page 1, position 1
- Search term: deep sea fishing experience cape aguhas: page 1, position 1
- Search term: fishing charters cape agulhas: page 1, position 1
Eikestad Dentists
ABOUT THE BUSINESS:
A combined dental practice in Stellenbosch with a range of dental services and an onsite ceramic laboratory.
ABOUT THE WEBSITE:
The website is crisp, clean and welcoming, with a family feel. It showcases the various specialist services in an easy-to-understand and accessible manner. The focus was mainly on Competitor analysis and the crafting of a strongly embedded keyword and content strategy.
GOOGLE SEARCH SNAPSHOT:
- Search term: ceramic laboratory stellenbosch: page 1, position 1
- Search term: dentist in stellenbosch: page 1, position 1
- Search term: Stellenbosch dentists: page 1, position 1
AGI Frost Fans
ABOUT THE BUSINESS:
A research, development and engineering business specialising in the manufacture of frost fans for agriculture in harsh climates.
ABOUT THE WEBSITE:
The website focusses strongly on the product, promoting its unique benefits, including customisation options for other climates. The website leverages largely off On-page and Technical SEO.
GOOGLE SEARCH SNAPSHOT:
- Search term: frost fan manufacturers south africa: page 1, position 1
- Search term: frost fans for agriculture: page 1, position 1
- Search term: frost fans south africa: page 1, position 1
Beveratech
ABOUT THE BUSINESS:
A business specialising in the importing and distribution of leading-edge agricultural equipment for leading global brands.
ABOUT THE WEBSITE:
The website is strongly focussed on product and category searches, including the availability of global brands in the South African marketplace. The focus was mainly on Competitor analysis and the crafting of a strongly embedded keyword and content strategy.
GOOGLE SEARCH SNAPSHOT:
- Search term: wine equipment: page 1, position 1
- Search term: ero grapeliner harvesters south Africa page 1, position 1
- Search term: merlo telescopic handlers south Africa: page 1, position 1
Amazipro
ABOUT THE BUSINESS:
A business specialising in the importing and distribution of specialist commercial print finishing equipment from leading global brands.
ABOUT THE WEBSITE:
The website is strongly focussed on product and category searches, including the availability of global brands in the South African marketplace. The focus was mainly on On-page SEO with a carefully defined keyword strategy.
GOOGLE SEARCH SNAPSHOT:
- Search term: printing and finishing equipment: page 1, position 1
- Search term: cp bourg print finishing equipment: page 1, position 1
- Search term: daeho print finishing equipment: page 1, position 1
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