SEO is an essential component of online marketing. It’s also one of the most challenging aspects of running an online business. In this article, we’ll share tips to improve your SEO writing skills.

Search Engine Optimization (SEO) is an essential component of online marketing. It’s also one of the most challenging aspects of running a business on the web. In this article, we’ll share four tips for improving your SEO writing skills.

5 Writing tips for SEO-success

SEO is the process of making your website easier to find in search engines, like Google. This means that when someone types in a keyword related to your product or service, you’re aiming to have your site appear on page 1 of search results and preferably near the top.

Write for humans first

If you write for humans first, then robots second, you’re more likely to achieve success with your SEO efforts. You should focus on creating content that people actually want to read. That means focusing on topics that interest your readers, using language that is easy to understand, and avoiding jargon.

You can find out what topics may interest your readers using online tools like Google Search and Google Trends; there are also a number of other free and paid tools available.

Create compelling headlines

A good headline will grab attention and encourage people to read further. If you use a catchy phrase, such as “The best way to…” or “How to…”, then you’re likely to see higher click through rates. Avoid lengthy headlines. Instead, keep them short and sweet; focused on the central theme of your writing.

Using sub-headings in your writing will not only segment your content into manageable bite-sized chunks, but will also help clarify your thoughts and provide readers with multiple access points. Sub-headings should focus on only one thought and not try to illustrate it.

Be consistent with keywords

Another tip for improving your SEO writing is to make sure that you use the same keywords consistently throughout your articles. This will help search engines find your site easier.

Not only is it important to focus on specific keywords and variations thereof, but you also need to achieve a desirable keyword density. So, your keyword should appear in the page title, the post name and in some of the sub-headings, in addition to appearing in the body content.

Remember, using keywords too sparingly is just as damaging to your SEO efforts as is using them too liberally – Google will penalize content that smacks of ‘keyword stuffing’.

Include Call-to-Actions (CTAs)

One of the biggest mistakes businesses make when creating content is not providing CTAs. These are links that lead readers to other pages on your website where they can learn more about what you offer, to complete an enquiry form or to pick up the phone and call you.

CTA’s should not only be included in blog posts, as we’ve done in the closing paragraph of this one, but should be liberally used throughout your website.

Promote your content

If you’ve taken the time to write great content, then be sure to help people find it. Be sure that your website is properly optimized for search, be sure that each and every blog post is individually optimized for search, and be sure that your social media is used to drive people to your website to discover the valuable content that you have written.

Your website is the very hub of your online presence – be sure to leverage all other media and platforms to drive traffic to it.

The bottom line…

If you want to amp your online marketing, you’re going to need good SEO writing skills to attract the right target audience and then to engage them properly. While refining your skills could save on budget, it may also take you away from the things you do best, while you could retain an SEO writer to do what they do best!

Click here to find out more about how we can help you understand your market and generate quality content for that market.

Post penned by the Cadiz Digital team.


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