WORDPRESS WEBSITES – WHY THEY’RE SO POPULAR (FOR SEARCH-ENGINES TOO!)

WordPress powers almost 43% of the web. More businesses, blogs and listed companies run their websites on WordPress than any other website platform.

Read on to find out why WordPress would be a great choice for your business!

WordPress powers almost 43% of the web. More businesses, blogs and listed companies run their websites on WordPress than any other website platform.

Read on to find out why WordPress would be a great choice for your business!

Get a WordPress website for your business​

WordPress is a powerful content management system (CMS) platform for building both websites and online stores with full e-commerce functionality. A CMS is a software application that allows users to build and manage a website without having to code it from scratch.

With a CMS, you can create, manage, modify, and publish content in a user-friendly interface. You can customise the design and functionality of your site by downloading or purchasing templates and extensions, if you’re not able to code yourself. You can also grant access to various members of your team, allowing them to assist you in keeping your website up to date and stocked with fresh content.

WordPress is the most popular CMS platform, powering over 60% of all CMS websites. It is popular because it is user-friendly, search-friendly, flexible and easily scalable.

What makes WordPress a great choice for business websites?

When choosing a platform for your business website, it’s important that it will not only allow your website to grow with your business, both in size and functionality, but that also ticks the main checkboxes for a professional online presence.  WordPress is the ideal choice because it allows your website to be:

  1. Well designed:  WordPress offers both pre-made templates (themes) and the option to design and develop from scratch, this always being the better option if you want a unique design,
  2. User-friendly:   WordPress offers a wide variety of menu and linking options, which allow for clear, logical and intuitive navigation paths,
  3. Mobile-friendly:  A professionally developed WordPress website will be both fluid and responsive, rendering optimally across desktop, tablet and smartphones of all screen sizes,
  4. Strong on content:  Being a content management system (CMS), WordPress allows you to assign different levels of publishing rights to your team so that they can help keep content fresh,
  5. Search engine friendly:  WordPress websites are search engine friendly and may easily be further optimised to rank well on Google Search and other search engines,
  6. Flexible: Additional pages and functionality (for example a blog or secure login area) may easily be added to your website over time, enabling it to grow as your business does.

What about WordPress website hosting?

WordPress websites can run on almost any server, but they run best on servers specifically optimised for WordPress hosting. Some hosting businesses offer WordPress-optimised hosting as an option.

Cadiz Digital goes one step further by combining optimised WordPress Hosting with Maintenance and Support, including content updates, in an all-inclusive HMS plan. This is not only convenient, but also great value for money.

What about WordPress website security?

Because CMS websites run on software and use databases, they need to be properly secured to guard against unauthorised access.  WordPress includes several security features right out of the box, but is also compatible with a number of top-notch security ‘plugins’, which extend both security monitoring and reporting functionality.

Cadiz Digital equips its websites with a real-time security monitoring module which is configured to:

  • Send real-time alerts to e-mail for unauthorised login attempts,
  • Scan all files and database daily for file changes,
  • Back-up the website to remote storage once a week (to complement our daily server back-ups).

Want a WordPress website for your business?

Cadiz Digital offers an affordable, attractive and convenient Business Launchpad Bundle including a website, SEO and hosting for a year, to small businesses and start-ups.

What will you get?

  1. A custom website: you’ll get a custom-designed, mobile-friendly website that’s engineered to generate good quality leads,
  2. Search engine optimisation:  your website will be optimised for search engines to get your business ranking on Google Search,
  3. Hosting for a year:  hosting, maintenance and support to ensure that your website is always working to promote your business.

The bottom line…

If you want a website that is user-friendly, mobile-friendly, search-engine friendly and able to grow along with your business, then a WordPress website would be an excellent choice!

Click here if you’d like to find out more.

Post penned by the Cadiz Digital team.

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